Blog

Research: Competition in the Market and Target Audience

Contact me to help you research the following for your business: Purpose of your website Identifying your main Target Audience Local Marketplace research / trends Business Opportunities or threats Strengths and weaknesses of your business Marketing costs Design ideas Inspired by Change Communication Design is based in Calgary Alberta Canada.
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Website Analytics: Tracking Codes and Statistic Analysis

Get access to daily, weekly, and monthly statistics of your website visitors with the following tools: Google Analytics - tracking the number of visitors, keyword searches, pages visited, etc... Tracker Codes - to keep track of advertising campaigns and website visitor sources Webmaster Tools - ex. Google, Bing, SEOSiteCheckup Google Adwords Keyword Planner Tool Email…
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Website Advertising: Marketing your Business

Contact me to help you market your business through online and offline sources: Search Engine Registration Local Directories Calls-to-Action Piggy-back Marketing Web Advertising - banners and ads Mailing lists - opt-in email newsletters, CRM database management Print Materials - business cards, flyers, brochures, marketing packages Digital Media Classifieds Event Marketing Newsgroups/Forums Inspired by Change Communication…
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Website Planning: Other Website Elements

You should include the following information on your website or blog: Privacy Policy Copyright information Registered Trademarks Shipping Details Return Policy Biography or About Us page Google Map Video Channel RSS Feed Contact Cyndi at Inspired by Change Communication Design to help you plan the website elements that you would like to include on your…
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Website Planning: Navigation Menus and Breadcrumb Links

The premium Wordpress website themes that I source from Template Monster include navigation elements such as top navigation bars with parent and child menus, footer menus, sidebars, and other widget areas for custom menus and highlighted content. I assist you in the process of selecting and purchasing your template, selecting and setting up website hosting,…
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Website Planning: Media for your Website

Inspired by Change Communication Design can help you setup the media files for your website: Photos - send me the digital photos by email or deliver the photos to me to scan and return to you later. Photos will be formatted accordingly to be displayed in jQuery sliders, galleries, and blog or social media posts.…
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Website Planning: Text for your Website

Provide all the information you want to include on your website. Decide how you want the information to appear, and I can advise the best way to lay it out. Before you begin to write content for your website, you should first consider who your target audience is. This will help you decide what information…
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Website Planning: Organization of your Site

If you want to have a Wordpress blog, it can be on the homepage or on an 'inside page', depending on the selection you make in the Wordpress dashboard. I can help you plan the organization and navigation structure of your website. This is one of the most important steps of a project to make…
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